XS

What Is Contextual AI?

Personalization is no longer enough.
Customers don't just want brands to know who they are: they expect them to understand where they are, what they need, and when to engage.
Contextual AI is the magic that makes that happen.

How Contextual AI Goes Beyond Personalization

Traditional personalization stops at "Dear (First Name)." Contextual AI goes deeper—connecting emotion, intent, and environment to create communications that anticipate rather than react. It's not automation for efficiency. It's intelligence for connection.
Segmentation
One-to-many targeting, using demographics and broad categories.
Yesterday
Personalization
One-to-few targeting, based on profiles and past behavior.
Today
Contextual AI
True one-to-one targeting, adapting in real time to behavior, journey stage, and context.
Tomorrow

How it all comes together

Built For Compatability
We build technology that connects seamlessly, deploys quickly, and scales securely with trusted data at its core.
Turn Existing
Data Into Action
We connect with your CRM, POS, and analytics tools to transform static data into behavioral intelligence that drives connection and conversion.
Behavior As The
Foundation
We ground everything in behavioral science, using actions, preferences, and patterns to guide relevance and journey design.
Meet customers exactly where they are
See how LighthousePE's Contextual Al helps brands evolve beyond personalization to connect with purpose at scale